Alan Kaplan creates effective, successful, and award-winning campaigns for a broad range of international clients. Over three decades, his photographic approach to lifestyle, travel, and portraiture has revealed the heart of a photojournalist. Emotional authenticity pairs with a keen graphic sensibility that clears away the clutter and communicates the central idea.

Beyond clear communication, Alan reveals the connectedness between all human beings, a secret language or a shared moment that sends a strong message and helps advertisers speak to potential customers. Alan’s work invites viewers to engage in experience and favors character over caricature.

Is that shocking? Unfamiliar? In today’s advertising, marketing, and social media, it is–but that’s what allows his campaigns to resonate universally. Unfettered by demographic, Alan’s ideas have intrinsic meaning that transcend direction and capitalize on serendipity.

“It’s much more effective to allow the unexpected and capture the interstitial humanity,” says Alan. “Those brief seconds that will create a profound ‘shock of recognition’ with the viewer–that’s what I capture. That’s what we create. And that’s what sells.” In Alan’s work, he seizes on existing and burgeoning relationships to create real situations and often casts people who embody them. His current clients include Orange Communications, PNC Bank, Qwest, Jack Daniels, T-Mobile, Yahoo!, American Express, Nokia, Miller Coors, Nestea, Microsoft, and Citibank.